❄ Shubhpuja Article Published in The Indian Express ❄

Posted on Updated on

Lohri 2018: Puja Vidhi, Samagri, Procedure and Timings

Lohri festivities 2018: People offer their thanksgivings and pray to the deities of sun, earth and fire for prosperity and happiness on Lohri. Read further to know more about the Lohri Puja Vidhi 2018 and auspicious puja timings of the festival.

Read More: Lohri Article Published in The Indian Express


The Holi-day!  

Posted on Updated on



Shubh & Puja on their first adventure..


So just when I thought my life was spinning on a thin rope with all these Holi preparations at hand and no one to help me with those little details, Puja comes dashing to my home and sits up straight on my bedside.

Upon asking her what the matter is she gives a bored expression and says it’s just the usual. Now don’t take me wrong, I really like her, but she is a considerably difficult woman. After what seemed like years of persuasion, she finally gave in and admitted about her another argument with Shubh!

I fail to understand how these people can end up arguing so much. Both have similar set of interests, have stayed friends for as long as I have known and are amazing in their own ways. Putting aside all my work I sat beside her and she finally started talking.

Apparently Shubh-Puja’s new client was the matter of concern. They wanted their international clients to have a perfect holi, but somehow just failed to come to a consensus over how to go about it. Both of them had some great ideas but mostly absurd and a little too over the top. After listening to what felt like an eternity, I called in Shubh and ask his take. Being the cool guy here, he just said that his concern is the happiness of the customer, nothing else really bothers him. That was not so much the case though; he was just trying to end the fight by being polite.

I realized and pitched it.

After a big brainstorming session, Shubh wanted a great gift box filled with amazing colors, sweets and something of a personalized and customized touch, while Puja was more concerned about the Holika Pujan and the legacy of the festival to come out well. The best idea was to combine them and so we did.

An amazing hand-picked Gift box was created with awesome organic colors, ravishing Gujiyas and a mobile havan kund and to celebrate the legacy of the festival it had a card stating all versions of the history behind the festival. All of this was beautifully packed in a re-usable sequin box and I already wanted to buy it. This was no ordinary box; it was totally personalized with the best spirit of the festival itself. From the mythological history of the festival to the little specifications that we forget, like the havan, this hamper has got it all. Beautifully customized, hand-made and filled with the sweetness, the flavors and just about everything you need for the festival of colors!

As far as the Holika-pujan is concerned, well that got even grander.

It is well known and acknowledged that Holi Puja is essential in all ways. Various Indian cultures consider it to be integral in the form of long-life of the husband and a prosperous married life. Not only this, the left over ashes from the dahan if collected by people on the next day constitutes of the actual holi-prasad and smearing it on limbs of the body purifies and heals them. So that was certainly taken care of.

In fact a qualified Hindu Pandit was taken along for the clients to get the whole idea in the most authenticated manner in order to ensure all of this amazing purification and ultimate prosperity to quite literally filling of colors in one’s life this Holi!

Bottom line- Holi-day venture was all about taking around international clients to embrace them with a holistic experience of the rich heritage and value system of the Indian Culture.

Shubh-Puja were able to put their message of Holi across in the most profound and amazing manner with a home like feel, or so was what the testimonial said. A little twisting and turning of their own ideas gave them a fantastic Holi-day adventure.

The most amazing part was when the story was narrated to a client of the American origin; she was touched and suggested this awesome idea of having Holi-sessions in her country as well. The idea of eradication of all sorts of discriminations on this day by putting on colors on one and all around us and at the end sharing similar hues fancied her so much that she suggested it would be an even ideal way to get over racial discrimination all over the world too. Needless to say the idea was so noble and enthralling and also left us all wondering how when too cultures meet world denouncing issues can be drawn conclusions upon! While we all are still struggling with our own petty issues there are much bigger problems that can get conclusions in a way much simpler than we might ever imagine.

Yes this experience was that philosophically enlightening.Needless to say, I have become a regular (and discounted) customer since then, who at times plays the role of a counselor too (kidding).

Oh, by the way, are you checking out what is happening at

Well, if I was you, I wouldn’t miss any of it. After all, if not anything else, these amazing people are doing an amazing job at bringing your culture and ultimately God back to you! So hurry up and find out.

I swear they write amazing blogs, Facebook and Twitter too! Try “shubhpuj1” as the direct link maybe. Don’t forget to feedback!