Christmas is here!!

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The festive and holiday season is here. Carols, dance, decorations, music and of course food is the most special reason to celebrate the holiday season. We get a reason to unite and come together with our family and friends and cherish all the good times. Let’s explore few facts about our lovely festival of Christmas.

Christmas on 25th of December:

Christmas is celebrated on 25th December to remember the birth of Jesus Christ. Interestingly the first recorded date of Christmas being celebrated on December 25th was somewhere around 336AD, during the time of the Roman Emperor Constantine. This day was chosen because according to early Christian tradition the date of Annunciation (when Mary was told that she would have a very special baby, Jesus) was on 25th March. The date of Christmas falls exactly nine months after 25th march.

Also the early Romans considered this date very near to when the winter solstice occurred. The Jewish festival of Lights called Hanukkah starts on the 25th of December. So this date marks the beginning of many auspicious events and celebrated widely.

The evergreen Christmas Tree:

The evergreen tree was an ancient symbol of life in the midst of winter. These evergreen plants were also considered as a source to keep the ghosts, evil energies and illness away. These evergreen trees were also a ray of hope for the winters and a wait for greenery in spring again. Early Romans marked the solstice with a feast called the Saturnalia in honour of Saturn, the god of agriculture. The practice of Christmas tree began from 14th and 15th century but became widely common in 17th century in Germany and parts of Australia. From German settlers the trend came in United States.

Saumya Vardhan featured in Sheroes

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How did India’s only religious e-commerce platform come about? Saumya Vardhan, founder of Shubhpuja tells us today.

The efforts and success of Saumya Vardhan, CEO and founder of has been covered by Sheroes. She talks about her journey in bringing up this digital initiative.

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Saumya VC.JPG


Thoughts on thoughts!

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We are the creator of our own thoughts. The thoughts decide our fate and one negative or positive thought can ruin or rebuild our destiny. Let’s explore the importance of thoughts:

  • We need to think over our own thoughts and understand that these 30,000 to 60,000 hold great importance in our life and has to be brought on the top of our priority list. Because thoughts also have a life i.e. they also have a subtle energy as they are being created by our soul- energy. These thoughts establish the environment accordingly and then attract whatever we are thinking about.
  • “You gravitate in the direction of your dominant thoughts.” It means that we progress on the path of what we think. Like when we think about illness or accidents, there are chances that we tend to meet them.
  • This shows that our thoughts are real and they have a magnetic power. Moreover our feelings are also dependent on our thoughts. We become happy or sad or angry due to a particular thought in our conscious or sub conscious mind.
  • Thoughts are like seed and one thought can transform our life.
  • Thoughts create subtle grooves in the cosmos. The type of energy we create in the groove similar type of energy flow will be created in the cosmos.
  • At times we are not able to achieve something inspite of creating positive thoughts because along with it numerous ordinary and negative thoughts are also created by us.
  • Till the time we are not aware about the exchange of energy i.e. what we send out we receive the same, we will not work on our own thoughts.
  • If somebody has cheated us once then we start looking them from the same lens of perspective (label) every time. Yet no person is same every day. People change due to change in thoughts. So erase all the past thoughts and meet people with a clean slate of goodness and you will be attracted to their goodness.
  • Whatever thoughts we churn about others we tend to inculcate similar thoughts and habits within us. By constant creation of a particular energy whether positive or negative, our entire words, actions and attitude works accordingly and that similar weakness or strength is adapted by us in our sanskars (habits).
  • When one member in the family labels (good or bad) another member then the similar labeling is usually used by other family members towards him. Now with the continuous receiving of same energies by all the family members, the particular person tend to inculcate such sanskars (habits).

Deccan Herald featuring Shubhpuja

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Services of has helped the devotees to connect with the divine in few simple steps. has made all the religious activities accessible at your doorstep.

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deccan herald

Vivah Panchami: Marriage Anniversary of Lord Rama & Mata Sita

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The epitome of love and an idol for married couple are Lord Rama and Mata Sita. Their marriage is a live example of love, trust, care, misunderstandings and forgiveness; which are experienced by all the married people. In spite of fights or arguments, the couples celebrate their day of love. Similarly Vivah Panchami is the birth anniversary of this holy couple. It is celebrated on the Shukala Paksha Panchami of the Margashirsha month, as per the Hindu calendar.

The auspicious day is widely cherished by people from India and Nepal. Being the birthplace, as Mata Sita was born in Janakpur (present day on border of Nepal) and Lord Rama in Ayodhya. This day is a sign of remembrance of the holy couple of the Treta yug.

The magnificent event known as Ram Vivah Utsav is celebrated by processions, cultural programmes, devotional songs and other rituals. In Janakpur, the wedding ceremony is also performed and people decorate the idols of Ram and Sita as groom and bride. Devotees also take a holy dip at the famous lakes of Mithilanchal like Gangasagar, Dhanushsagar and Argaza pond to perform the Vivah Panchami rituals.

This year Vivah Panchami is on 16th December, 2015 and we hope all the devotees seek the supreme blessings From Lord Ram and Mata Sita.

Shubhpuja on New York Magazine!

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Uber for God: Inside India’s Religious Tech Industry

The auspicious services of has reached till the boundaries of New York. The writer has defined his experience of online skype puja performed on his behalf in New Delhi by three Acharyas. The well guided prayer ceremony was possible just in a click through Shubhpuja.

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new york magazine article

Science of Gotra System

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The Bollywood cinema has created a fairy tale image of love and weddings within us. They taught us that marriages are made in heaven. Two people madly in love with each other face obstruction but are finally together at the end. But oops the mirror of our dreamy world breaks in this real world. Marriage is not between two individuals but between two families, which should pass through the checklist or societal norms. One of them being, that bride and groom should not be of same Gotras.

Gotra refers to the root person in an individual’s male lineage. The list of Brahmin Gotras is:

  • Angirasa
  • Atri
  • Gautam
  • Kashyapa
  • Bhrigu
  • Vasistha
  • Kutsa
  • Bharadwaja

Thus a custom was established that a girl and boy belonging to the same Gotra could not marry. The main reason to avoid marriage between blood relatives was to prevent the abnormal offspring due to genetic mismatch. The marriage outside the same Gotra reduces the chances of eliminating the defective allele. But it does not mean every couple of the same Gotra will give birth to a baby with the Recessive Gene Disorder.

Moreover the females consist of XX chromosomes and the males of XY chromosomes. So the Y chromosome is passed on from the father to the son and has no role in female anatomy. Hence Y chromosome plays a crucial role in modern genetics in identifying the Genealogy i.e. male ancestry of a person. And the Gotra system was designed to detect the root Y chromosome of a person easily.

This Y chromosome has no matching pair in the human body and doesn’t take part in the normal processes. Thus this rule depicts the patriarchal society approach which wanted to maintain healthy Y chromosome i.e. fair chance of males to exist.

So whatever it may be, the Gotra system came during Vedic period and with the scientific development various counter arguments are also available. It may hold reasonable relevance in the past but today it also acts as a hurdle between two loved ones. Hence we need to decide our own take.